B2B websites need a variety of both broad and long tail keywords. Because B2B companies are industry specific or belong to a very unique niche, going after long tail keywords when doing the website's on-site SEO is important. But you also can't forget about broad keywords as well. Nick Stamoulis of Brick Marketing explains a few ways to optimize the SEO for your B2B website.
On Site SEO for B2B Websites
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